When Elena called us about her oceanfront condo on Collins Avenue, she had two non-negotiables: the new 65-inch Samsung Frame had to look like a piece of art, and not a single cable could be visible. The catch? The wall behind the TV was reinforced concrete — par for the course on the upper floors of a 1990s tower.
The challenge with concrete in older condos
Most TV installs in Miami Beach happen on standard drywall. But once you're above floor 20 in any building built before 2000, structural concrete walls are common — especially on the exterior. They look like normal walls until you try to drill a single pilot hole.
Concrete needs masonry anchors and a hammer drill. It also means cord concealment can't go in the wall — there's no cavity. So we had to plan a different route: through the baseboard, behind the credenza, up through a low-voltage box we cut into the drywall return next to the TV.
The install, step by step
We arrived at 9 AM with two techs (always on 60-inch-plus jobs) and laid drop cloths from the elevator to the wall. The Frame uses Samsung's One Connect box, which lives in the credenza below — we used a fish tape to pull the included clear cable behind the credenza and up into a recessed box flush with the wall, two inches from the TV bezel.
Six anchor points into the concrete, laser-leveled, pull-tested at 3× the TV's weight. The whole install took 1 hour 50 minutes — exactly what we'd quoted.
The result
From the couch, you see a painting. No wires, no junction box, no soundbar dangling. Elena left us a five-star review the same evening and texted later that she'd recommended us to three neighbors in the building.
